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Disposable. Just Another Word for Garbage.

March 9, 2009 By Leave a Comment

Zippo_Guilt_Card.jpg
Lighting up with a Zippo makes a statement about one’s individual style. Now, thanks to Brunner, lighting up with a Zippo makes another kind of statement that’s equally powerful in the culture today.
[via Adrants]

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Filed Under: Cause-Related Marketing, Greenwashing
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.