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Display Advertising Is Affordable But Complicated

February 24, 2011 By Leave a Comment

Did you know that The Google has an Agency Ad Solutions Blog? I didn’t either.
AdWords Agency Blog_ The three laws of display advertising physics.jpg
On said blog, The Google explains “The three laws of display advertising physics.”

1. The Theory of Relativity: What’s better, a demand side platform, or an ad network? It depends
2. Fusion Theory: Why contextual and audience buying release more energy when combined
3. The Law of Perpetual Motion: Why marketers should embrace a rapidly moving industry

I have no idea what any of this means, but that’s okay, Clickz does.

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Filed Under: Media Trends
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.