Display Advertising Is Affordable But Complicated

Did you know that The Google has an Agency Ad Solutions Blog? I didn’t either.
AdWords Agency Blog_ The three laws of display advertising physics.jpg
On said blog, The Google explains “The three laws of display advertising physics.”

1. The Theory of Relativity: What’s better, a demand side platform, or an ad network? It depends
2. Fusion Theory: Why contextual and audience buying release more energy when combined
3. The Law of Perpetual Motion: Why marketers should embrace a rapidly moving industry

I have no idea what any of this means, but that’s okay, Clickz does.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.