Display Advertising Is Affordable But Complicated

Did you know that The Google has an Agency Ad Solutions Blog? I didn’t either.
AdWords Agency Blog_ The three laws of display advertising physics.jpg
On said blog, The Google explains “The three laws of display advertising physics.”

1. The Theory of Relativity: What’s better, a demand side platform, or an ad network? It depends
2. Fusion Theory: Why contextual and audience buying release more energy when combined
3. The Law of Perpetual Motion: Why marketers should embrace a rapidly moving industry

I have no idea what any of this means, but that’s okay, Clickz does.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.