Disney says that sales of its home and lifestyle products will total about $85 million in the next 12 months, making up one percent of the consumer unit’s revenue. Within five years, the company projects the category will deliver $500 million in sales a year.
It is an ambitious plan for a company whose idea of fashion for decades was to attach plastic mouse ears to a beanie.
[via The New York Times]
Disney Pumps Up Its High Dollar Offerings
November 6, 2008 By Leave a Comment