Disney Pumps Up Its High Dollar Offerings

disney_pump.JPG
Disney says that sales of its home and lifestyle products will total about $85 million in the next 12 months, making up one percent of the consumer unit’s revenue. Within five years, the company projects the category will deliver $500 million in sales a year.
It is an ambitious plan for a company whose idea of fashion for decades was to attach plastic mouse ears to a beanie.
[via The New York Times]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.