Disney Pumps Up Its High Dollar Offerings

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Disney says that sales of its home and lifestyle products will total about $85 million in the next 12 months, making up one percent of the consumer unit’s revenue. Within five years, the company projects the category will deliver $500 million in sales a year.
It is an ambitious plan for a company whose idea of fashion for decades was to attach plastic mouse ears to a beanie.
[via The New York Times]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.