Talk about some big time brand extensions: BusinessWeek reports on Disney’s new line of designer bridal gowns.
Disney is taking a bold step into a market dominated by designers like Vera Wang with high-end cachet. But Mickey Mouse is no stranger to the altar. In 1991, Disney World in Orlando, Fla., launched its Fairy Tale Weddings & Honeymoons service. The popularity of the program and the number of available options and extras have grown over the past 16 years. Disney now plans and hosts more than 2,000 unions a year—typically costing between $8,000 and $45,000—in both Orlando and at Anaheim (Calif.)-based Disneyland.
I could actually see this being kinda fun if you’re into that sort of thing and you don’t take it *too* seriously. Would you want a Disney wedding?
