Disney Goes Bridal

Talk about some big time brand extensions: BusinessWeek reports on Disney’s new line of designer bridal gowns.
slide1.jpg

Disney is taking a bold step into a market dominated by designers like Vera Wang with high-end cachet. But Mickey Mouse is no stranger to the altar. In 1991, Disney World in Orlando, Fla., launched its Fairy Tale Weddings & Honeymoons service. The popularity of the program and the number of available options and extras have grown over the past 16 years. Disney now plans and hosts more than 2,000 unions a year—typically costing between $8,000 and $45,000—in both Orlando and at Anaheim (Calif.)-based Disneyland.

I could actually see this being kinda fun if you’re into that sort of thing and you don’t take it *too* seriously. Would you want a Disney wedding?

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.