Disney Goes Bridal

Talk about some big time brand extensions: BusinessWeek reports on Disney’s new line of designer bridal gowns.
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Disney is taking a bold step into a market dominated by designers like Vera Wang with high-end cachet. But Mickey Mouse is no stranger to the altar. In 1991, Disney World in Orlando, Fla., launched its Fairy Tale Weddings & Honeymoons service. The popularity of the program and the number of available options and extras have grown over the past 16 years. Disney now plans and hosts more than 2,000 unions a year—typically costing between $8,000 and $45,000—in both Orlando and at Anaheim (Calif.)-based Disneyland.

I could actually see this being kinda fun if you’re into that sort of thing and you don’t take it *too* seriously. Would you want a Disney wedding?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://makethelogobigger.blogspot.com makethelogobigger

    That ad is also part of a larger campaign shot by Annie Leibovitz. Great shots.

  • http://www.bullshitobserver.com Todd

    I can’t think of any brand extension for Disney that makes more sense. You might as well end your quest for the fairy tale with a Cinderella gown. Just make sure you realize that your wedding is the end of the fairy tale and then it’s back to the reality of making the relationship work.