Discriminating Blog Readers Read Adverganza

Catharine P. Taylor is a little bummed that Tom Messner’s Adweek article didn’t mention her blog, Adverganza. Whatevs. His piece typically decries the rise of the form.
At any rate, I’m always happy to point to great ad resources. Catharine does a particularly nice job on Monday mornings, rounding up the latest ad news. In today’s post, the not-to-miss stories are: 300 Dentsu staffers climb Mt. Fuji and Jim Beam is placing a 32,000-square-foot ad on the side of Rio All-Suite Hotel & Casino in Las Vegas.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Ditto. Excellent blog that manages to be critical without devolving into petty nastiness.

  2. Tom Messner says:

    a) I didn’t decry the form in the Adweek article. I actually enjoy blogs, or most of them most of the time. If a blanket thumbs down critique came across, I apologize for the lack of clarity.
    b) A paragraph was cut from the piece which led neophytes to a blog list, among them Tangerine Toad and adrants. But adverganza wasn’t on the list, and I really would have included it as I like Cathy Taylor as a writer and a blogger. Space limitations (they gave me 850 words) prevented saying a number of things.
    c) Toad Stool mentioned the aol site, as the beginning of blogging. Possibly true. I used to go to it a lot in, I believe 1995 or 1996. The late Deborah Goldman, I thought, started the form in print in Adweek by doing an e-mail colloquy with Jay Chiat, Jane Newman, Kelly O’Dea, Allen Rosenshine, and me. She then took the transcripts and put most of it in the magazine. We were fairly polite, but I was younger then. I was also writing most of it under the influence of morphine following an operation on my leg so if I appear particularly prescient in the piece, give some credit to the slow-dripping intravenous drug.

  3. Good stuff, very nicely done!
    Good luck!