Dirty Hipsters Provide Perfect Sampling Opportunity

This past weekend at the Sasquatch Music Festival, Henkel partnered with BBDO San Francisco to launch its new collection of got2b “rockin’ it” products, featuring its first line of dry shampoo.

To help Sasquatch attendees understand how got2b can help them extend the life of their style and keep their hair rocking no matter where they are, festival participants were invited to set, break and compete for a series of new World Records, with an opportunity to leave their mark on 24 different records.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.