Dirt Devil Burning Up The Rug

CLEVELAND (AP) — The maker of the Dirt Devil is recalling about 20,000 Sweeper Vac battery-powered upright vacuums because they can overheat and start a fire.
No injuries have been reported, Royal Appliance Mfg. Co. said Tuesday.
The recalled vacuums were made in China and have “Dirt Devil” and “Sweeper Vac” printed on the front and model number M083000 and plant Code J printed on a silver plate on the back. They were sold from November 2003 through November 2004 for $30 to $40.
Royal Appliance, based in Glenwillow, said customers should stop using the product and contact Dirt Devil for a free replacement.
The Dirt Devil recall hot line is 800-805-9536.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.