Directly Speaking, Can We Control Ourselves?

Well, on Monday I wrote of my displeasure with National City Bank. For the bigger implications of this, check out my new column on Talent Zoo:

Since I work in the ad industry, I know this wasn’t a faceless backroom operation.
Someone high up at my bank had the idea to send out unsolicited CheckCards. Someone thought the PINs should be disclosed. Someone had to write and proofread the DM letters. Someone had to cross-check the customer database. Someone had to coordinate the printing, the mailing, etc. Dozens of people had a hand in approving this marketing clusterfuck, starting with the client. And no one seemed to think it was a bad idea.

While this week, advertising blogs are debating the relative offensiveness of religious symbols in advertising, I believe what National City Bank pulled, and what other marketers do with consumer data has more far reaching–and potentially criminal–implications. It’s just less sexy than the military rappelling onto the roof of a mosque.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.