Kraft Macaroni & Cheese is placing giant smiling noodles at marquee locations like Wrigley Field and Navy Pier in Chicago and Fisherman’s Wharf Pier 39 in San Francisco, according to Adweek.
In addition to these two-ton statue placements, MediaVest worked with Monster Media on interactive storefront displays that all but say cheese, using facial recognition technology to make the noodle smile back at passersby.
