Digital’s Rising Star

Does the name Mauro Alencar roll off your tongue the same way Jeff Goodby does? Publicis certainly hopes so.
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Ad Age reports that Alencar, 32, who formerly worked at Organic and AKQA before that, is now executive creative director of Publicis Modem West.
“Mauro’s … portfolio boasts some of the best-known and most highly awarded creative in the business,” CEO Martin Reidy said. “When a talent of Mauro’s level joins Publicis Modem, it really speaks volumes about our future opportunities.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. I have never heard of him or seen any of this work. This is just more hype in a world of Super Hype. I give him a year to be replaced or moved out.