Digital’s Rising Star

Does the name Mauro Alencar roll off your tongue the same way Jeff Goodby does? Publicis certainly hopes so.
alencar.jpg
Ad Age reports that Alencar, 32, who formerly worked at Organic and AKQA before that, is now executive creative director of Publicis Modem West.
“Mauro’s … portfolio boasts some of the best-known and most highly awarded creative in the business,” CEO Martin Reidy said. “When a talent of Mauro’s level joins Publicis Modem, it really speaks volumes about our future opportunities.”

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • Jilly

    I have never heard of him or seen any of this work. This is just more hype in a world of Super Hype. I give him a year to be replaced or moved out.