Digital’s Rising Star

Does the name Mauro Alencar roll off your tongue the same way Jeff Goodby does? Publicis certainly hopes so.
Ad Age reports that Alencar, 32, who formerly worked at Organic and AKQA before that, is now executive creative director of Publicis Modem West.
“Mauro’s … portfolio boasts some of the best-known and most highly awarded creative in the business,” CEO Martin Reidy said. “When a talent of Mauro’s level joins Publicis Modem, it really speaks volumes about our future opportunities.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I have never heard of him or seen any of this work. This is just more hype in a world of Super Hype. I give him a year to be replaced or moved out.