Digitally-Minded Ad Peeps In High Demand

Boston Business Journal writer, Lisa van der Pool, examines the convulsions being felt throughout Adlandia. She says traditional advertising agencies are facing a difficult paradigm shift–the need to evolve their businesses to accommodate for all things digital.

“Our digital group used to be a department. Now, they are right at the center of the agency, digital guys are imbedded into every account,” said Fran Kelly, CEO of Arnold, which now has 100 digital experts in its 600-employee workforce in Boston. “Arnold will really morph into a digital marketing company over the next two to three years. Digital used to be on the edge of what we do. Now it’s more and more at the heart of what we do.”
“The fact of the matter is that it’s all about digital today. Every ad agency in the country needs to get comfortable with it,” said O. Burtch Drake, president and CEO of the American Association of Advertising Agencies in New York.
“I don’t know if 2007 is the threshold year per se, but it is conclusive that the Internet has changed everything — that’s absolutely conclusive,” said Joe Grimaldi, CEO of Mullen. “Our eyeballs are there and our engagement is there. The smart companies are the companies that have been changing all along.”

Of course, Boston’s Hill | Holliday made quite a statement last year by changing their brochureware–still the industry standard–site to a blog.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. propaganda says:

    Digital AD peeps might be in demand but they won’t stick around for long with some of the briefs that are floating around. And please can we stop the banner ad madness already? It’s a new year.

  2. Dear Propaganda,
    You’d like us to become a non-profit operation? I’ll add that to my list of requests.

  3. propaganda says:

    Not Adpulp’s banners. I’m talking about the banner ads every digital creative has had to make at some point even though countless user surveys depict them as annoying and distracting. I myself surf with banners block so whatever Adpulp’s banners are they’re sure not to annoy me.

  4. Oops. Thanks for clarifying the issue for us.