Forbes is reporting that spending on digital advertising will surpass spending on print in 2010.
Of the $368 billion marketers plan to spend this year, 32.5% will go toward digital; 30.3% to print. Digital spending includes e-mail, video advertising, display ads and search marketing. “It’s a watershed moment,” says the study’s lead author, Outsell vice president Chuck Richard.
Outsell’s annual advertising and marketing study, collected data from 1,008 U.S. advertisers (both consumer and B2B) in December 2009.