Diggin’ User Interaction

“Now that nontech stories have exceeded the tech stories,” says Jay Adelson, co-counder of Digg, “The challenge is on us to provide what our community needs.”
What Digg’s users need, says Adelson, are social-networking tools. On Sept. 19 the company is launched a host of new features that might seem more at home on Facebook or News Corp.’s (NWS) MySpace. The intent is to make it easier for users to find others who share their passions by enabling them to form small groups of “friends” and create fuller personal profiles. “This is really the first time that we have enabled communications between users,” says Rose.
[via Business Week]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.