Apple Bites Again

Indie band, The Postal Service, posted a note on their site yesterday commenting on the apparent shot-by-shot recreation of their video “Such Great Heights” in Apple’s new ad announcing their Intel processors.
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It has recently come to our attention that Apple Computers’ new television commercial for the Intel chip features a shot-for-shot recreation of our video for ‘Such Great Heights’ made by the same filmmakers responsible for the original. We did not approve this commercialization and are extremely disappointed with both parties that this was executed without our consultation or consent. -Ben Gibbard, The Postal Service

Apple’s new ad is available on their site. Might we remind you of Apple’s ad featuring Eminem, which ignited controversy as it too closely resembled a previously made Lugz spot.
How is TBWA/Chiat letting these out the door? And why is Apple signing off?

About Shawn Hartley

Creative technologist by day. VP at Corporate 3 Design in Omaha. Proud father and husband.