Dialing Up Indie Film

ABC News reports that Sundance will push its indie films to the gloabl mobile platform, beginning early next year.

Robert Redford plans on bringing indie films to the very small screen — specifically cell phones all over the world.
In a new experiment starting in February 2007, the Sundance Institute will release five short films it has commissioned to any and every cell phone that can play them.
“The goal is, if this all works out after we launch this, more people in the world will see these films than any form of cinema,” Redford said, when launching the Global Short Films Project today in New York.
“People on subways, people on buses, people traveling, people waiting, or people taking a break and they just have a 15-minute break and they want to amuse themselves or catch up with something,” he said.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.