DeVito/Verdi Climbs Out On A Tender Limb

DeVito/Verdi is one of the more creative agencies in the land. Therefore, I was surprised to see the following pro-bono campaign from the New York shop.
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If we can put aside what we think about Bush and his war, and focus just on the ad, it’s simply not up to DeVito’s own standards. No big idea, no arresting visual, nor any thought-provoking copy. For that matter, how can any soldier in Iraq be put “at ease?” This work just does not add up.
Paul Venables, founder and co-creative director of San Francisco ad agency Venables, Bell & Partners–another creative stalwart–told his hometown newspaper, “I feel the war propaganda machine. I can see the puppet strings.”

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.