Marketers spend too little (if any) time considering the manufacturing process behind the brand. Which is a mistake. Our job is to find the essential truth in the product and reveal it in a powerful way to the public. But what if the truth is horrible? What if the truth is unlawful child labor practices? What if the truth is environmental and community degradation? And so on…
Manufactured Landscapes, a feature length documentary out of Canada, exlpores these essential truths. As hard as its message is to absorb as a marketer and a consumer, I can’t wait to see it.
[via The Thought Kitchen]
Developing Without A Conscience
October 31, 2007 By