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Details, Lewis. We Want Details.

Gotta love Chicago Sun-Times columnist Lewis Lazare’s candor in today’s column, regarding Sears recent shift of its entire account to Y&R/Chicago:
“Y & R sources said there were plenty of heated debates about Sears advertising between Y & R creatives and Sears’ recently departed marketing honcho Janine Bousquette. To many in the ad world, this columnist included, she seemed a shockingly ditzy executive who was in way over her head.”
I think I speak for all of us in the ad world when I say to feisty journalists
everywhere, “More, please.”

About Wade Sturdivant

Currently jumping on the creatives-go-client-side bandwagon as Executive Director of Creative Content for MGM Resorts. Wade’s years of ad agency experience include award-winning stints at DDB, Publicis, The Richards Group and Leo Burnett in Tokyo, Japan. Along the way, he’s shot commercials on four continents, worked with heads of state and U.S. Army generals and met Carrot Top in-person. When he’s not in the office, you’ll find him at home playing guitar, building guitars and scouring the internet for (duh) more guitars.