Details, Lewis. We Want Details.

Gotta love Chicago Sun-Times columnist Lewis Lazare’s candor in today’s column, regarding Sears recent shift of its entire account to Y&R/Chicago:
“Y & R sources said there were plenty of heated debates about Sears advertising between Y & R creatives and Sears’ recently departed marketing honcho Janine Bousquette. To many in the ad world, this columnist included, she seemed a shockingly ditzy executive who was in way over her head.”
I think I speak for all of us in the ad world when I say to feisty journalists
everywhere, “More, please.”

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About Wade Sturdivant

Creative Director/Copywriter at The Richards Group, Wade spent his formative years in Chicago (DDB, Leo Burnett) and has worked on accounts as diverse as BMW, Firestone, Bud Light, McDonald’s, Kellogg’s and the U.S. Army.