Despite Squabbles About Effectiveness, Online Advertising Continues To Soar

If you sell display advertising on one of the world’s top Web sites, you’ve got plenty to be happy about.
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According to Brandweek, “the recession doesn’t exist on the Web. At least based on the momentum surrounding online advertising, which is back to it’s pre-downturn, every-quarter-sets-a-record pace.”
Advertisers spent $12.1 billion on the Web during the first half of 2010, a record for a half-year period, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
But not everyone is sharing in this new found wealth. The top 10 ad-selling properties hauled in 70 percent of advertising revenue during the second quarter of 2010. So it’s the same old rich get richer story.

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About David Burn

Copywriter and brand strategist in Portland, Oregon. Co-founder and editor of AdPulp.