Designed To Drink

Coca-Cola and its design firm Turner Duckworth made their mark on Cannes yesterday, capturing the Grand Prix in the ad festival’s inaugural design Lions.
The majority — about three quarters — of the design Lions winners were from what one would consider ad agencies, rather than from design shops.
Rodney Fitch, head of the design jury and chairman-CEO of Fitch, said “Design companies have never heard of Cannes.” He added: “That will change. The design industry will be rushing to submit work.”
“We live in a in a complicated, integrated world. Design is a thread that runs though everything we do.”
[via Ad Age]

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