Designed To Drink

Coca-Cola and its design firm Turner Duckworth made their mark on Cannes yesterday, capturing the Grand Prix in the ad festival’s inaugural design Lions.
coke_visual_identity.jpg
The majority — about three quarters — of the design Lions winners were from what one would consider ad agencies, rather than from design shops.
Rodney Fitch, head of the design jury and chairman-CEO of Fitch, said “Design companies have never heard of Cannes.” He added: “That will change. The design industry will be rushing to submit work.”
“We live in a in a complicated, integrated world. Design is a thread that runs though everything we do.”
[via Ad Age]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.