Designed To Drink

Coca-Cola and its design firm Turner Duckworth made their mark on Cannes yesterday, capturing the Grand Prix in the ad festival’s inaugural design Lions.
The majority — about three quarters — of the design Lions winners were from what one would consider ad agencies, rather than from design shops.
Rodney Fitch, head of the design jury and chairman-CEO of Fitch, said “Design companies have never heard of Cannes.” He added: “That will change. The design industry will be rushing to submit work.”
“We live in a in a complicated, integrated world. Design is a thread that runs though everything we do.”
[via Ad Age]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.