Design Out of Chaos Without the Aid of Mind

Susan Blackmore says, a meme is not an idea, rather it’s “that which is imitated.” In other marketing 2.0 words, a meme is viral. Since, most of us in advertising today are trying to create viral videos, it might be worth taking 21 minutes to absorb this TED lecture.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. For the curious meme:
    I was a maid in a five star international hotel and a two star hostel. Anyway, yes, I did fold quite a few of those tp rolls. I suppose in addition to presenting a finished look on bathroom, one reason for such is to remind the maids to put the roll on the holder rolling over instead of under. I think this way the toilet paper is less likely to unroll. (less wasteful) At least that is what I was told.
    there is actual research that suggests 68% of the population prefers over the roll.

  2. “Another person has potentially spread germs place to place…”
    I watched this again because I know that was not the important message i was supposed to receive. I respect the intellect and wisdom of Ted conferences, Susan Blackmore, and the chuckling crowd. I don’t mean to ridicule you either, I just would like you to rethink your appreciation of the that potentially dangerous germ spreading person, and what it would be like if they dared not enter your room.
    Being one of those person who potentially spread more germs about the Intercontinental Hotel in Berlin, I tell you that meant every now and then, putting a rubber glove on my hand, grabbing an oversize glitzi pad, sticking that hand in the toilet and wiping the puke from under the rim of a seat that some drunk was hugging earlier in the morning, then to have it inspected by the head maid and told to wipe it up with some disinfectant some more.
    I once posted on my own blog that they would never invite a housewife to TED. Now I might wonder if they actually did, would she accept.
    Sorry, you just hit a pet peeve of mine. I’ll stop the rant. Ms. Blackmore, I liked your presentation. It made me think and wonder like most of the TED stuff does. It’s amazing. I just hope my little spiel here caused you to think, too.