I’d like to see our industry help groups like NRDC, Sierra Club, Greenpeace and others become more expert in their use of media. After all, persuasion is key to their ability to raise operational funds and wage successful campaigns.
According to Creative Review, Greenpeace UK turned to Airside Design for their anti-Heathrow expansion efforts. From a design perspective, it appears to be a wise decision.
At their core, environmental groups are working for a better design. That intent needs to show plainly in a group’s branding and in all their communications to members and the press. I think it’s something that’s often overlooked in the non-profit sector. The thought being that the cause, whatever the particulars, is enough of a motivator.
