Talking honestly about race is rarely easy in America, but almost always necessary.
From Ad Age:
Advertising agencies remain segregated remnants of the 1950s, in effect casting multicultural agencies aside in virtual “Negro leagues,” said Richard Wayner, CEO of the True Agency, during a heated question-and-answer session after a panel discussion at the Los Angeles Association of Advertising Agencies on May 6.
Mr. Wayner, a former investment banker, said marketers have designated 5% of their budgets to African-American and Hispanic advertising. The result is that instead of integrating multicultural employees and management into the work force, the marketing industry as a whole has set up multicultural shops.
True Agency came to prominence in July 2002 when it won a pitch to handle urban and African-American marketing for Nissan North America.
