Dentsu’s Mad Man Called Out

Catharine P. Taylor points us to this salacious story in BusinessWeek:

The former creative director of the U.S. arm of Japan’s largest advertising agency sued the company Wednesday, saying he was duped into visiting a brothel and pressured to engage in other sexually explicit activities on company outings across the world and then was fired after he complained.
In a lawsuit seeking unspecified damages filed in U.S. District Court in Manhattan, Steve Biegel said he and other company employees were put in awkward, sexually charged situations by Toyo Shigeta, the chief executive officer of Dentsu Holdings USA.

Biegel complains that he was forced as a condition of his employment to go to a brothel, where Shigeta demanded that he participate in prostitution and became angry when he did not, accusing him of being “no fun.”
He also says Shigeta made him get naked and join him in a hot tub and that the man has a predilection for taking crotch shots, including one of tennis star Maria Sharapova, which he later passed around to colleagues.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.