Dentsu’s Mad Man Called Out

Catharine P. Taylor points us to this salacious story in BusinessWeek:

The former creative director of the U.S. arm of Japan’s largest advertising agency sued the company Wednesday, saying he was duped into visiting a brothel and pressured to engage in other sexually explicit activities on company outings across the world and then was fired after he complained.
In a lawsuit seeking unspecified damages filed in U.S. District Court in Manhattan, Steve Biegel said he and other company employees were put in awkward, sexually charged situations by Toyo Shigeta, the chief executive officer of Dentsu Holdings USA.

Biegel complains that he was forced as a condition of his employment to go to a brothel, where Shigeta demanded that he participate in prostitution and became angry when he did not, accusing him of being “no fun.”
He also says Shigeta made him get naked and join him in a hot tub and that the man has a predilection for taking crotch shots, including one of tennis star Maria Sharapova, which he later passed around to colleagues.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.