Denim Is Perfectly Analog

Diesel is busting Facebook and its legions of users’ balls with this wicked smart tongue-in-cheek campaign.

Learn more at, where the brand says things like, “We, the stupid ones, prefer the park to the platform.” And, “It’s smart not to join us. Be stupid.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.