Delta’s Newest Destination: Twitterville

Ariel points to the fact that Delta Airlines has an active Twitter account.

Love or hate Twitter, it is easy to see how it’s a valuable resource for real-time brand monitoring. Thousands of users simultaneously (and quite candidly) expressing their good and bad interactions with brands, products, and services. Companies should consider it a virtual focus group of sorts… Only, instead of locking housewives in a room for an hour and feeding them cookies and $50, this is an actively engaged, un-prompted group of thousands.

On another Twitter note, Adrants is making updates in Twitterville, despite this earlier statement from its publisher.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Hehe, I was the one that convinced Steve to make the Adrants Twitter feed – you can blame me 😉
    I also created one for SWBU (, but I’m unsure if anyone if getting any value out of it? Meh, we’ll see.

  2. It’s only fair that I show you mine: