Delta Is Headed Somewhere Else, Again

Delta Airlines is once again being pitched, according to Adweek:

Sources identified the contenders as Omnicom Group’s BBDO, Publicis Groupe’s Saatchi & Saatchi, WPP Group’s Ogilvy & Mather, Interpublic Group’s Deutsch in and independent Wieden + Kennedy. The latter is pitching from its Portland, Ore., headquarters, the rest from their offices in New York.

What’s interesting about that list is that BBDO’s Atlanta office, and agencies it merged with, had the Delta account for 50 years until 1997 or so. Since then, it’s been at Saatchi, Leo Burnett, SS+K, Brighthouse and perhaps one or two others. Why it’s been a bumpy ride for the last several years, I have no idea. But if BBDO gets it back, I doubt they’ll have it for 50 more years.

About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for TalentZoo.com and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.