I think it’s quite an odd pairing, Wieden + Kennedy and Delta:
Independent Wieden + Kennedy has won Delta Air Lines’ ad account following a review, per sources.
The Portland, Ore., shop overcame Omnicom Group’s BBDO here in the final round.
The agencies either did not return calls or referred queries to the Atlanta-based client, where reps could not immediately be reached. Delta last year spent $20 million in major measured media on its namesake brand, down 44 percent from 2007’s total of $36 million, according to Nielsen.
I hope Wieden does well. Because if they do, it’ll be another needed wake-up call to Atlanta advertising agencies, to show them what kind of advertising needs to be done to impress a hometown icon like Delta.