Delta Flies To Portland

I think it’s quite an odd pairing, Wieden + Kennedy and Delta:

Independent Wieden + Kennedy has won Delta Air Lines’ ad account following a review, per sources.
The Portland, Ore., shop overcame Omnicom Group’s BBDO here in the final round.
The agencies either did not return calls or referred queries to the Atlanta-based client, where reps could not immediately be reached. Delta last year spent $20 million in major measured media on its namesake brand, down 44 percent from 2007’s total of $36 million, according to Nielsen.

I hope Wieden does well. Because if they do, it’ll be another needed wake-up call to Atlanta advertising agencies, to show them what kind of advertising needs to be done to impress a hometown icon like Delta.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. It makes sense, Dan. The W+K crew are flying Delta every week to service Coke, now they can do double duty on those five-hour flights.

  2. I’m sure this will bring some job opportunities for those in the Portland area.

  3. marvin clonkey says:

    I just had a bacon, egg and cheese sandwich.