Delta Back In The Pilot’s Seat

Shepardson Stern + Kaminsky are the stars of a New York Times story about Delta’s reconfigured brand position, now that the airline has emerged from Chapter 11 and its shares are scheduled to resume trading on the New York Stock Exchange.
SS+K was founded by partners with experience in elections and crisis communications. The agency, which is partially owned by Creative Artists Agency, was recently hired by Senator Barack Obama, Democrat of Illinois, to advise his presidential campaign in areas that include reaching younger voters and using nontraditional media for persuasive purposes.
Showing off some of their finely-honed political savvy, Delta is partnering with The Conservation Fund, to become the first U.S. airline to buy trees to help offset carbon emissions associated with air travel.

About David Burn