Lewsis Lazare:: Sources confirm singer Sheryl Crow has been signed to star in upcoming Dell Computer commercials from DDB/Chicago, the company’s ad agency of record. One source said DDB executives were in London recently working with Crow. DDB referred an inquiry to a Dell spokesman, who declined comment.
Commercials with Crow would represent a sharp turnabout in Dell’s ad profile, which has been lackluster since the departure of the Dell Dude. A source said the Dude character still may return but most likely portrayed by someone other than Ben Curtis, who immortalized the phrase “Dude, you’re gettin’ a Dell.”
