Delivision

Starting next week, labels touting the new prime-time lineup from CBS will appear on packaging and containers available at supermarket deli counters. So your half pound of sliced honey ham could bear a label that tells you to be sure to tune in for CBS shows such as “Viva Laughlin,” “Cane” or “Two and a Half Men.”
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“We do like the supermarkets as a place” to promote programs, said George Schweitzer, president, CBS Marketing Group. “We get people when they are least expecting messages about entertainment, but they are very receptive to them.”
The promotion involves the printing and distribution of millions of coupons and labels to thousands of grocery stores nationwide, including Safeway, Albertsons and Price Chopper, among others. CBS said 70% of shoppers frequent the deli, meat and seafood section of their supermarkets, which means its food labels will have the potential to snare attention.
[via Ad Age]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.