Delivision

Starting next week, labels touting the new prime-time lineup from CBS will appear on packaging and containers available at supermarket deli counters. So your half pound of sliced honey ham could bear a label that tells you to be sure to tune in for CBS shows such as “Viva Laughlin,” “Cane” or “Two and a Half Men.”
ham_and_CBS.jpg
“We do like the supermarkets as a place” to promote programs, said George Schweitzer, president, CBS Marketing Group. “We get people when they are least expecting messages about entertainment, but they are very receptive to them.”
The promotion involves the printing and distribution of millions of coupons and labels to thousands of grocery stores nationwide, including Safeway, Albertsons and Price Chopper, among others. CBS said 70% of shoppers frequent the deli, meat and seafood section of their supermarkets, which means its food labels will have the potential to snare attention.
[via Ad Age]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Jake malone says:

    Watch all 6 Previews !!!!!!!!!!
    Viva Laughlin Preview – New Series From CBS
    I know what I like, and I like this Show !!!!!!!!!!!!!!!
    copy and paste or double click on these links:

    http://youtube.com/watch?v=k41ys4hjFT4&mode=related&search

    http://youtube.com/watch?v=pbg1VHjCOQ4&mode=related&search
    http://www.mefeedia.com/entry/3325824/
    http://www.upn.com/primetime/viva_laughlin/
    VIVA LAUGHLIN, the new mystery drama with music, will have a special preview on Thursday, Oct. 18 (10:00-11:00 PM, ET/PT) following CSI before moving to its regular Sunday (8:00-9:00 PM, ET/PT) time period on Oct. 21 to take advantage of a two week window in the schedule without football overruns.
    Thursday, Oct. 18
    10:00-11:00 PM VIVA LAUGHLIN (Special Preview)
    Sunday, Oct. 21
    8:00-9:00 PM VIVA LAUGHLIN (Time Period Premiere)