Deepak Chopra Helps Honda Sell Cars

“Dreams vs. Nightmares” is the latest installment in Honda’s DREAM THE IMPOSSIBLE documentary series. Launched in January, the series works to reveal the true essence of Honda’s corporate philosophy.

“We hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news,” says Barbara Ponce, manager of corporate advertising for Honda.
The campaign which can be seen on Honda’s Dreams Web site was developed by RPA, Honda’s longstanding agency of record.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.