Deepak Chopra Helps Honda Sell Cars

“Dreams vs. Nightmares” is the latest installment in Honda’s DREAM THE IMPOSSIBLE documentary series. Launched in January, the series works to reveal the true essence of Honda’s corporate philosophy.

“We hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news,” says Barbara Ponce, manager of corporate advertising for Honda.
The campaign which can be seen on Honda’s Dreams Web site was developed by RPA, Honda’s longstanding agency of record.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.