Deconstructing Red Cell

According to New York Post, WPP Group is unraveling Red Cell, the mixed bag of agencies it tried to knit together in 2001 into a worldwide network.
The move comes on the heels of Coca-Cola’s decision to shift creative duties on its North American ad account for its namesake brand from WPP’s Berlin Cameron/Red Cell to independent Wieden + Kennedy without a review.
Red Cell did not live up to expectations, writes the Post, becoming instead WPP’s repository for some 65 agencies that didn’t fit elsewhere – or with each other, having no culture nor vision in common.

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