Deconstructing Red Cell

According to New York Post, WPP Group is unraveling Red Cell, the mixed bag of agencies it tried to knit together in 2001 into a worldwide network.
The move comes on the heels of Coca-Cola’s decision to shift creative duties on its North American ad account for its namesake brand from WPP’s Berlin Cameron/Red Cell to independent Wieden + Kennedy without a review.
Red Cell did not live up to expectations, writes the Post, becoming instead WPP’s repository for some 65 agencies that didn’t fit elsewhere – or with each other, having no culture nor vision in common.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.