Deception Perception

Chris at Shotgun Concepts gives us this to chew on.

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson, “Discovery”, 1964

Steffansson was an Arctic explorer, author and anthropologist.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. So that’s that dude’s name. He was awesome in “Magnolia.”

  2. I wonder which type of advertising was utilized as a means of raising money for his arctic explorations, selling or promoting his books and furthering the study of anthropology?
    Sheesh. You’d think a scientist of all people would resist the urge to see things so narrowly. What a lame-o.