Deception Perception

Chris at Shotgun Concepts gives us this to chew on.

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson, “Discovery”, 1964

stefansson1.jpg
Steffansson was an Arctic explorer, author and anthropologist.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • boyo

    So that’s that dude’s name. He was awesome in “Magnolia.”

  • http://www.wadesturdivant.com Wade Sturdivant

    I wonder which type of advertising was utilized as a means of raising money for his arctic explorations, selling or promoting his books and furthering the study of anthropology?
    Sheesh. You’d think a scientist of all people would resist the urge to see things so narrowly. What a lame-o.