Deception Perception

Chris at Shotgun Concepts gives us this to chew on.

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson, “Discovery”, 1964

stefansson1.jpg
Steffansson was an Arctic explorer, author and anthropologist.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • boyo

    So that’s that dude’s name. He was awesome in “Magnolia.”

  • http://www.wadesturdivant.com Wade Sturdivant

    I wonder which type of advertising was utilized as a means of raising money for his arctic explorations, selling or promoting his books and furthering the study of anthropology?
    Sheesh. You’d think a scientist of all people would resist the urge to see things so narrowly. What a lame-o.