Deception Perception

Chris at Shotgun Concepts gives us this to chew on.

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.” – Vilhjalmur Stefansson, “Discovery”, 1964

Steffansson was an Arctic explorer, author and anthropologist.

About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • boyo

    So that’s that dude’s name. He was awesome in “Magnolia.”

  • Wade Sturdivant

    I wonder which type of advertising was utilized as a means of raising money for his arctic explorations, selling or promoting his books and furthering the study of anthropology?
    Sheesh. You’d think a scientist of all people would resist the urge to see things so narrowly. What a lame-o.