Dear Super Bowl Big Spender, Can You Be More Like Pepsi?

ADD or DELETE is designed to spark a conversation that inspires businesses to re-direct or leverage at least 5% of their advertising or marketing assets to solve social issues.
“Our industry needs to redirect some of its creative firepower towards creating positive change instead of generating more distasteful or wasteful ads,” says Fred Haberman, CEO and co-founder of Haberman, a media + marketing firm that is spearheading the ADD or DELETE initiative.

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