Dear Levi’s,

Few brands are as iconic as Levi’s. The denim maker has a storied history and legions of brand zealots, some quite famous. Here’s a thank you letter from Cary Grant on display in a new online exhibit from the brand:
letter_3.jpg

The San Francisco Chronicle describes the exercise in brand history:

Levi’s historian Lynn Downey selected items to include on the Web site from reams of material in the company’s extensive archives, which contain 400 linear feet of documents, 750 linear feet of marketing materials, 4,500 photographs, 5,000 pieces of garments, 500 posters and 300 artifacts.
Company spokeswoman Cathy Chuplis said that Levi’s started revamping its Web site with the goal of improving online sales as well updating its look. The Web site also outlines the company’s turnaround strategies, which include fostering relationships with retailers, selling where people shop and enhancing the brand’s presence through marketing.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.