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Lifestyle Brands That Totally Get Content
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David Burn

Lifestyle Brands That Totally Get Content

Content marketing is not new. It's been an integral part of marketing communications since John Deere created "The Furrow," a magazine for farmers in the late 19th century. Now with a decided re-emphasis on content today, some brands are blazing new trails while others continue to miss the point entirely. This list honors the former.


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  1. Sierra Nevada Brewing Co. - Our Story

    We've brewed beer we love for more than 30 years, and our pioneering spirit is stronger than ever.

  2. Red Bull Gives You Wings -

    Find the latest news, events, live streams, videos & photos from the World of Red Bull and beyond, including motorsports, bike, snow, surf, music and more.

  3. You're Only Human: A Guide to Life

    The Gecko, the hugely popular and beloved advertising spokesperson for GEICO, has spent the last few years traveling across America, like a modern-day de Tocqueville. This is his first book.

  4. Pregnancy and parenting tips from ParentSavvy | ParentSavvy

    ParentSavvy is your child health and parenting resource offering parenting advice, tips, tools and expert answers to your questions.

  5. Desire - Official Trailer | Jaguar USA

    Jaguar is proud to introduce 'Desire', a film project in collaboration with Ridley Scott Associates - starring Emmy award winner Damian Lewis with music by Lana Del Rey.

  6. Drawing on History: Anchor Brewing Label Artist Jim Stitt

    Anchor Brewing Company tells the story of our label artist Jim Stitt. Jim has had a hand in nearly every Anchor label since the 1970's and hand draws a new tree each year for the Anchor Christmas Ale Label. Jim Stitt, Fritz Maytag, and Dave Burkhart collectively tell the story of a huge part of Anchor's history.

  7. The Cleanest Line

    Patagonia's blog is one of the best.

  8. volvocarsus on Instagram

    Sometimes the product is also the content.

  9. The Most Outrageous Way to Share a Coke

    iJustine and Josh TheComputerNerd01 share a Coke


    Mountain Dew's new lifestyle magazine

  11. The Adrenalist (powered by DEGREE MEN) is where you'll find up-to-date news and information in the universe of adventure, extreme sports, and racing - You'll get first-hand accounts of harrowing exploits as well as gear and travel advice - to inspire and help you reach that next summit.

  12. seattlemariners on Instagram

    Sports marketing is where things like "brand loyalty" and "community" have real meaning.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.