Dean Winters Personifies Mayhem, Scares People Into Buying Insurance

Dollar for dollar no one protects you from Mayhem like Allstate.

I’m a bit late to this mid-summer Allstate party, but these new spots from Leo Burnett are pretty good, in a twisted darkly comedic way.
Jim Edwards at BNET says, “the company wants to make sure its audience is nice and scared. But if you look at Allstate’s recent financials it turns out that the source of the fear may be the company itself.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. I’ve enjoyed the “Mayhem” spots because they’ve been entertaining, they get their fear point across pretty well and because I’m a Dean Winters fan back from his days on HBO’s “Oz.” I think Winters is perfectly cast in these spots.