Dean Winters Personifies Mayhem, Scares People Into Buying Insurance

Dollar for dollar no one protects you from Mayhem like Allstate.



I’m a bit late to this mid-summer Allstate party, but these new spots from Leo Burnett are pretty good, in a twisted darkly comedic way.
Jim Edwards at BNET says, “the company wants to make sure its audience is nice and scared. But if you look at Allstate’s recent financials it turns out that the source of the fear may be the company itself.”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://360degreeself.com Tim

    I’ve enjoyed the “Mayhem” spots because they’ve been entertaining, they get their fear point across pretty well and because I’m a Dean Winters fan back from his days on HBO’s “Oz.” I think Winters is perfectly cast in these spots.