Dean Winters Personifies Mayhem, Scares People Into Buying Insurance

September 4, 2010 By David Burn 1 Comment

Dollar for dollar no one protects you from Mayhem like Allstate.

I’m a bit late to this mid-summer Allstate party, but these new spots from Leo Burnett are pretty good, in a twisted darkly comedic way.
Jim Edwards at BNET says, “the company wants to make sure its audience is nice and scared. But if you look at Allstate’s recent financials it turns out that the source of the fear may be the company itself.”

Filed Under: Creative Review

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

http://360degreeself.com Tim

I’ve enjoyed the “Mayhem” spots because they’ve been entertaining, they get their fear point across pretty well and because I’m a Dean Winters fan back from his days on HBO’s “Oz.” I think Winters is perfectly cast in these spots.