De Botton’s Public Display of Literature Benefits Heathrow

The writer Alain de Botton, author of essayistic books on love, travel, architecture and literature is a hard working and successful writer. His books have been bestsellers in 30 countries. His latest work, The Pleasures and Sorrows of Work, is, as the title hints, a book about the joys and perils of the modern workplace.
Now de Botton is at work on a new book. According to The New York Times, he’s writing it right now in Terminal 5 at Heathrow Airport in London.
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It turns out it wasn’t de Botton’s idea, rather it was the brainchild of Heathrow’s public relations agency, Mischief of London.
I have to say I’m impressed by this–it’s a perfect content solution for this client.
Dan Glover, a creative director at Mischief, told the Times, “If we funded a brochure that said how wonderful the airport was, people would switch off because they’d think they’re being marketed to.”
Mr. de Botton said the project recalled an era when patrons underwrote artists and writers.
“That one of the largest organizations in the U.K. should take an interest in a book is almost quaint, like sponsoring a poet,” Mr. de Botton said. “On behalf of my fellow beleaguered writers, it’s nice that writers seem to matter.”
[Previously on AdPulp] “Happiness Not Included”, a post about de Botton’s work with St. Lukes.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.