Day of the Iguana

“I resent going to France to celebrate advertising.” -Lee Clow
Iguana_Cincinnati%20Zoo.jpg
Lee Clow is not the kind of leader who is content with thinking big. He must do big. Which is why he’s intent on creating a new epicenter for advertising hedonism in Cabo San Lucas, Mexico. The surf is also radically better there.
The concept of the show, as Clow sketched it, is to honor media arts in any form. He pointed to the need to recognize media ranging from viral videos on YouTube to branded T-shirts.
Instead of gold lions, this new media arts festival will issue gold iguanas.
[via Adweek]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • Carl LaFong

    Another award show? Gee, thanks, Lee. Because, gosh darn it, there just aren’t enough out there already.

  • http://www.adscam.typepad.com George Parker

    David…
    I’m with Carl here…. This is doing big… Another fucking award show. As I posted on AdScam, in the tradition of the David Droga’s of this world, you know the Titanium Iguana for best of show will go to… TBWA/Chiat… Surprise!!!

  • Carl LaFong

    Cheers, George.
    What I find particularly disquieting, if not disheartening, is that Lee Clow is the closest thing there is to a genius in this business — yet the only way he can think of “to celebrate advertising” is to throw another award show. As if there aren’t 1,749,362 out there already.
    Come to think of it, didn’t Neil French make noises about starting his own award show after getting the boot for making some very unfortunate comments about women in advertising?
    It’s amazing that even people as talented and accomplished as Clow and French are slaves to the award show mentality.
    If they really want to champion creative thinking, then why not come up with a more creative way to do it?
    Take Ernie Schenck. Like Geroge and the people behind Adpulp, he started a blog where he can shine a spotlight on work he likes and doesn’t like — and where people are free to discuss, debate, defend and deride his choices.
    Of course, these days blogs are as numerous as award shows. I’m sure if Lee Clow really put his mind to it, he could come up with an even more inventive solution.

  • http://www.adscam.typepad.com George Parker

    Carl…
    Neil did start his own show… Print only… I don’t think Neil has ever done a TV spot. And guess what… The Gold and Silver went to… The head judge… Surprise… Who was Brazilian… Surprise… And rumor has it the ads never actually ran… Surprise… So, why am I not surprised???
    Cheers/George

  • http://www.adscam.typepad.com George Parker

    Carl…
    Forgot to mention… I rarely comment on work on AdScam… I comment on the current pathetic state of the business. There are a ton of adblogs out there that just show ads. Most of which have never actually run. You may as well buy Archive for that. The other thing I do with AdScam, unlike many other AdBlogs out there, is to post at least 2 or 3 times a day. I feel if you have a blog, you should try and keep it current, otherwise, don’t bother.
    Cheers/George