Dawn Doing Good

Dawn is running a cause-related marketing program backed by TV advertising. In the spots no dishes are cleaned. Instead ducks soiled by industrial waste are cleaned.
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According to Dawn’s SaveADuck.com web site, it takes fifteen bottles of Dawn to save one duck from the horrors of an oil spill. The site also points out that half a million birds die each year from oil spills, leading me to think that the wildlife conservation market is a growth opportunity for Dawn.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.