Dawn Doing Good

Dawn is running a cause-related marketing program backed by TV advertising. In the spots no dishes are cleaned. Instead ducks soiled by industrial waste are cleaned.
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According to Dawn’s SaveADuck.com web site, it takes fifteen bottles of Dawn to save one duck from the horrors of an oil spill. The site also points out that half a million birds die each year from oil spills, leading me to think that the wildlife conservation market is a growth opportunity for Dawn.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. I like it, though when I was googling to figure out which agency has the Dawn account, I came across this:
    http://www.adweek.com/aw/creative/best_spots_02/020923_06.jsp