Jack rides his motorcycle into the sunset, like so many outlaws before him.
Except this time something savory happens. Jack smells garlic butter.
According to Ad Age, David&Goliath and lead agency Secret Weapon both created regional Super Bowl ads for Jack in the Box.
David & Goliath’s spot (shown above) is its first work for the brand.
Jack in the Box is the 18th-largest restaurant chain in the U.S. It also owns Mexican chain Qdoba.
Previously on AdPulp: Bacon Lovers Rejoice, Jack’ll Marry You Up