David Horowitz Still Fights Back. Listen To Him.

I firmly believe that advertising and marketing professionals need people out in the media who provide checks and balances.
So I was privileged to talk with consumer advocate David Horowitz of FightBack.com on a new Hot Mic podcast on Radio Talent Zoo.
We talked about some big issues in the advertising industry, including “loyalty” programs, consumer-generated content, privacy, the Super Bowl, pharmaceutical advertising, customer service, and the time he was held hostage live on television. He has some very provocative things to say.
Give it a listen. I hope you enjoy it. David even sent me a handwritten note thanking me for the interview–a very classy move.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Mark Jacobs says:

    I’m a fan of Horowitz as well…but what was he talking about with consumer generated advertising and the “Stupid Bowl”? It sounded like he didn’t really know what consumer generated ads are. Is that a fair statement? Can you clarify his position, if you understood it?

  2. Mark, you know, I’m not sure he understood what I meant by “consumer-generated content” either. I think he might have been referring to shows like “The Apprentice” that marketers use to promote their products and folks competing on The Apprentice create ad campaigns and marketing plans for.
    When he didn’t give the answer I thought I’d get, I then tried to follow up with the Super Bowl question–because those are contests specifically to create ads. And I think he generally believes that the only purpose of Super Bowl advertising, consumer-generated or otherwise, is to generate hype about the ads in other media.
    If I were to guess, since he’s been exposing scams and dishonest companies for so long, I imagine he’s fairly skeptical of any attempt of marketers to engage consumers in things like creating content, or doing something for nothing.
    Forgive me, I’m still working on my interviewing skills.