David & Goliath Wants To Be A Giant Killer for the Homeless

A small city of people live on the streets of Los Angeles. The Weingart Homeless Project, a pro-bono effort from Los Angeles agency David & Goliath on behalf of Weingart Center seeks to address the problem.

I find it interesting that the campaign would use something simple like card board cut outs normally found at a carnival to illustrate their point. I think it works.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.bullshitobserver.com todd

    Bravo. That’s the best use of creative talent I’ve seen in a long time.

  • Zach O.

    Fantastic. Great idea that was executed brilliantly. Congrats D&G for coming up with it and Weingart for approving it.