David & Goliath Wants To Be A Giant Killer for the Homeless

A small city of people live on the streets of Los Angeles. The Weingart Homeless Project, a pro-bono effort from Los Angeles agency David & Goliath on behalf of Weingart Center seeks to address the problem.

I find it interesting that the campaign would use something simple like card board cut outs normally found at a carnival to illustrate their point. I think it works.

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Comments

  1. Bravo. That’s the best use of creative talent I’ve seen in a long time.

  2. Fantastic. Great idea that was executed brilliantly. Congrats D&G for coming up with it and Weingart for approving it.