David & Goliath Wants To Be A Giant Killer for the Homeless

A small city of people live on the streets of Los Angeles. The Weingart Homeless Project, a pro-bono effort from Los Angeles agency David & Goliath on behalf of Weingart Center seeks to address the problem.

I find it interesting that the campaign would use something simple like card board cut outs normally found at a carnival to illustrate their point. I think it works.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Bravo. That’s the best use of creative talent I’ve seen in a long time.

  2. Fantastic. Great idea that was executed brilliantly. Congrats D&G for coming up with it and Weingart for approving it.