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David & Goliath Wants To Be A Giant Killer for the Homeless

February 12, 2009 By 2 Comments

A small city of people live on the streets of Los Angeles. The Weingart Homeless Project, a pro-bono effort from Los Angeles agency David & Goliath on behalf of Weingart Center seeks to address the problem.

I find it interesting that the campaign would use something simple like card board cut outs normally found at a carnival to illustrate their point. I think it works.

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Filed Under: Cause-Related Marketing
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.

  • http://www.bullshitobserver.com todd

    Bravo. That’s the best use of creative talent I’ve seen in a long time.

  • Zach O.

    Fantastic. Great idea that was executed brilliantly. Congrats D&G for coming up with it and Weingart for approving it.