Dave’s Redemption Is NW Bread Lovers’ Salvation

I picked up a loaf of Whole Grain Spelt bread made by Dave’s Killer Bread at the store on Friday. I didn’t look closely at the branding when I purchased it, but now that it’s home and I’m eating toast, I can see what a story Dave has to tell.
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The Oregonian made a five minute video segment on Dave and his brother, Glenn, who heads up the family business, Nature Bake. Dave’s Killer Bread is a new Nature Bake brand.
It’s new because brother Dave was busy doing hard time for armed robbery and drug charges. Right on the packaging, it says, “I was a four-time loser before I realized I was in the wrong game.” Dave goes on to say a whole lot of suffering led to his recovery and choice to walk a healthier path.
Crosscut also published a nice article on Dave.

Now clean and sober, almost three years out of the joint, he’s at the helm of Dave’s Killer Bread and responsible for more than a dozen workers and 14,000 loaves a week of some of the best-tasting, healthiest bread to be found in these parts.

As for the good seed ancient grain bread I bought from Dave, it’s delicious.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.