Database Theory: An Explanation

I believe what is not said is often just as important as what is said. Therefore, I leave a lot out of my writing. This post is meant to fill a few holes.
Yesterday, Steve Hall made a public cry for me to write “original” material in this space. Like he does in his.
I have nothing against that approach, but I have other ideas about what we’re up to with AdPulp. As some of our supporters have said, they find a good mix of news clips, commentary, interviews, etc. here. I’m heartened by that, but let me throw this at you: part of what spurs us on is the simple act of gathering the best bits of news and making a shared “scrapbook” or collection, for all to use.
Even if all we did was clip, there’s still an art to the process. With open-source media like this, we have the audacity to edit, not only ourselves, but the entire world of written matter. That’s bold. It’s also the reality of the day.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. People can and should have their aggregate content whatever flavor they want.

  2. I can’t believe you have to explain that the art is in the flow. And the headlines are effective. If you want copy you read Ernie, who is good a packing punch in a paragraph. Here you read the tagline.
    That’s all I need.
    Adrants has too many scantily clad female graphics for me. But then I’m not a guy and am not interested in that kind of graphic.