Data Rules (But Not By Itself)

Adweek has outlined what it considers to be the top ten industry trends for 2007.
This one, in particular, caught my eye:

DATA IS KING “Content” is no longer the be-all, end-all in the digital age. The growing number of social networks and marketers interested in targeted, relevant messages has given rise to a new proclamation: data rules.

Excuse me Adweek, are you high? Data doesn’t grow on trees. Content pulls people in and without it, there’s nothing to count.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.