Data, Beautifully Visualized, By Ogilvy and IBM

IBM is running several of its “Smarter Planet” spots during the Masters, right now.

James Frost, director of the popular music video clip “House of Cards” by Radiohead was approached by Ogilvy & Mather NY to direct these new spots, which are perfectly crafted for the brand. IBM–like HP, Apple and Microsoft–is one of the few companies in the world that can make a big, bold statement like “Let’s build a smarter planet” and have it be utterly believable, if not inspiring.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


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