DANGER: Rooftop Drinking Sweeps The Nation

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New York Times reports that some curmudgeons did not appreciate the Bud Light Super Bowl spot, where a guy is depicted spending quality time with his beer.

Critics said that the commercial sent a dangerous message that it was fun to drink on rooftops and that the ad violated the beer industry’s advertising and marketing standards, which stipulate that ads “should not portray beer drinking before or during activities, which for safety reasons, require a high degree of alertness or coordination.”

It seems pretty clear that some people take advertising—and themselves—way too seriously.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.