Daffy’s, a discount retail chain in the greater New York City area, has been known for its innovative and effective marketing from the store’s beginning in the 1960s. Back then, Daffy’s sold silver dollars for 88 cents. Today, with the help of New York agency, Johannes Leonardo, the company continues to push its own envelope.
Last month, Daffy’s staged live performances at the Ziegfeld Theater in Midtown Manhattan before screenings of the new film Amelia. I love brand theater and the surprise factor in this case is something the people in the audience won’t soon forget. My hat’s off to Daffy’s and their agency.
Previously on AdPulp: Daffy’s Moves The Decimal
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